How do good photos translate into product sales?
AdamHow do good photos translate into product sales?The use of high-quality professional product photography in online stores is having an increasing impact on sales results. The prerequisite is that the photos are attractive and compelling to the audience. Why is this so important? Our brains process images 60,000 times faster ...
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How to photograph shiny metallic products?
AdamHow to photograph shiny metallic products?Photographing shiny metallic objects can be tricky even for experienced photographers. Vendors want their customers to see an accurate image of the product that doesn't distract or falsify its true appearance. Unfortunately, the surface of an object like a mirror pulls all reflections from the ...
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How to properly prepare a brief for a photographer?
AdamHow to properly prepare a brief for a photographer?A brief for a photographer is an outline of the general goals you want to achieve with the photos you order, your ideas about their nature, style and type. To facilitate the photographer's conceptual work, the brief should also include information about ...
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How do you tell the difference between a professional product photographer and an amateur photographer?
AgnieszkaHow do you tell the difference between a professional product photographer and an amateur photographer?It is becoming increasingly common to come across amateur product photographers who offer their services to take advertising images, without any prior experience or relevant skills. And although these offers can sometimes be tempting in terms ...
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What does the Polish E-commerce market look like in 2022?
MichałWhat does the Polish E-commerce market look like in 2022?Where some lose, others gain. This old truth is still relevant and holds true, among other things, in relation to the current economic situation in Poland. The coronavirus pandemic put an end to many businesses, but at the same time allowed ...
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Is it worth selling on Amazon?
AgnieszkaIs it worth selling them on Amazon?The short answer is: Yes! However, in order to enter into a profitable partnership with this global online sales giant, there are some important things to consider, especially in relation to your customers' shopping preferences. The benefits of selling your products through Amazon are ...
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Good product photography and conversion on Amazon
MichałGood product photography and conversion on AmazonProduct photography and, more broadly, advertising photography are currently booming fields of photography. The main reason for the popularity of this type of service is the ever-growing interest in online shopping. There are more and more online shops and, consequently, competition is also increasing. ...
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