Product photography / Packshots
Packshot is the term for photography that depicts a product in a professional and aesthetically pleasing way. Product photographs are often used in product advertisements, sales windows and catalogues. In order to take high-quality item photography, it is important that the products are well lit and presented in a way that highlights their most important features. Usually such photos are taken against a neutral background to draw attention to the product itself. If you need product photos, you can contact a professional photographer or use the services of an advertising agency that provides such services. Alternatively, you may be tempted to take the photos yourself using high-quality photographic equipment and lighting, but it is worth remembering that taking professional packshots requires experience and technical knowledge :)
In addition to the right lighting and a neutral background, it is also important to set the right angle and perspective when taking packshot photos, so that your product can be seen in the best possible light. Often, so-called 'retouching' is also used, i.e. the processing of photos to remove imperfections, improve colour and contrast and adapt the photos to the requirements of a specific medium such as a website or catalogue. Well-crafted photographs are very important for a company's and online shop's image, as customers often decide to purchase a product based on the visual presentation. It is therefore worth investing in professional product photography to help you stand out in the market and increase sales.
Examples of applications for product photography include:
1. Online shops - photographs are used to showcase products in online shops, allowing customers to see what is on offer and make a better choice of products.
2. Catalogues and brochures - packshots are used to illustrate catalogues and brochures so that customers can see the products in all their glory.
3. Press and social media advertising - images are used to create product advertisements in various media such as newspapers, magazines, television and social media.
4. Company presentations - are used to present products or services in a professional and attractive way to companies.
5. Experts and reviewers - are used by experts and product reviewers who need high-quality images for their reviews.
It is worth noting that packshots are a versatile advertising tool that can be used in virtually any industry where products are present.
The price of packshot photography can vary depending on several factors, such as location, photographer experience, number of products photographed, complexity of the project, turnaround time, etc. For professional photographers, packshot prices usually start at around £50 per image, but depending on the above-mentioned factors can go up to several hundred PLN per image. For advertising agencies, prices may be slightly higher, but as part of the service, in addition to the photos, we usually receive retouching and adaptation to specific media requirements. In the case of independent package photography, the costs depend on the equipment already used (camera, tripod, lighting, background) and the time needed to prepare, take and process the photos. In short, the price of package photography depends on many factors and can vary greatly, so it is worth comparing offers carefully and choosing the best solution for your company or project.
The best place to take your product photography depends on your individual needs and preferences. You can do it yourself at home or hire a photo studio or advertising agency to take professional product photos. If you decide to take your own packshots, you need to have the right tools such as a camera, tripod, background and knowledge of the right lighting and camera settings. It's also worth bearing in mind that we don't always get the results we want, so it's usually advisable to use the services of a professional photographer. When deciding to hire a photo studio or advertising agency, we should choose those who have experience with the products we want to advertise. It is also worth reviewing the portfolio and reviews of other clients to ensure that the chosen company meets our expectations.