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Is it worth moving from a desktop business to online?
Is it worth moving from a desktop business to online?
Development of the e-commerce market
E-commerce is nothing more than e-commerce. The development of the internet has made it possible for virtually anyone producing goods to sell them through dedicated online shops. However, in order to be successful, many steps must be taken to promote goods and services. The Internet offers a great deal of opportunities in this sphere. Many tools have been created that make it easier to promote one's own business. Poles are increasingly willing to buy online, which is confirmed by data provided by the Central Statistical Office. More than 60 per cent of Poles regularly shop online. According to information from across the European Union, our e-commerce is developing fastest among all the Member States.
What do online shops allow?
Above all, online shops reduce the costs associated with the space allocated to stationary shops. Of course, you still have to pay for warehouses, but some expenses are minimised. In addition, online trading takes place virtually 24 hours a day - from anywhere in the world. After all, everyone can shop at their leisure, at weekends, on holidays or even late at night.
The operation of online shops is relatively simple. Special software allows you to insert product pictures and descriptions into specific auctions yourself. The owner sets the discounts and chooses the layout of the page in order to present the items sold in the best possible way. Online shops are intuitive for the potential buyer and easy to use for entrepreneurs.
Increasing reach
E-commerce is the best way to increase your reach. In this very simple and not very costly way, you can expand your business to foreign markets. Selling using online channels makes entrepreneurs reach new customers. Appropriate shop positioning (SEO) plays an important role. For this, you should enlist the help of specialists who will optimise your portal so that it appears in the first results of a Google search. It may also be helpful to use search engine advertising (SEM) companies.
Product presentation = essence of product photography
The correct presentation of the products to be sold and a valuable description also play an important role. For this purpose, a professional photo shoot should be carried out. High-quality product photography allows you to present each item accurately. This is how you can encourage potential buyers to purchase as many products as possible. It is worth remembering that multi-channel sales also require appropriate preparation. In order to reach as many people as possible, you can prepare a version of your shop in additional language versions.
Good customer contact
Niektóre osoby mogą pomyśleć, że rynek e-commerce nie wpływa na zacieśnieniu relacji z klientem. Rozwój technologii sprawia, że przedsiębiorcy prowadzący sklepy online, mają szansę kontaktować się z nabywcami za pośrednictwem wielu kanałów. Są to maile, czaty, media społecznościowe czy nawet wideo rozmowy. Stały kontakt i szybkie odpowiedzi na zapytania przyciągają potencjalnych klientów.
Other online distribution channels
In this article we have mainly focused on online shops. However, online sales can be successfully developed with many other additional venues / portals such as:
- Broad Marketplaces such as Allegro, Amazon, Ebay, Etsy, Real and many others
- Social media - Facebook (including Facebook Marketplace), Instagram, Tik Tok
- Classifieds portals such as OLX, Lento, Gumtree, Sprzedajemy
At Snapshot Studio, we work with companies providing SEO, Adwords (SEM), copywriting and programming services.
Do you need any of the above? Write / call us! :)
Michał
Współzałożyciel. Specjalista ds. Marketingu i Reklamy
Ekonomista ze specjalizacją marketingu w biznesie oraz w handlu międzynarodowym. Współzałożyciel spółki Snapshot Studio. Na co dzień odpowiada za promocję i budowanie wizerunku firmy. W biznesie i w życiu kieruje się filozofią Kaizen.