Blog
How to make a good photomontage / photomanipulation? What should I pay attention to?
How to make a good photomontage / photomanipulation? What should I pay attention to?
The e-commerce market requires products to be presented in such a way as to encourage customers to buy a particular item. Product photography helps with this. In some cases, photomanipulation is required. Such a procedure is useful when, for example, you want to combine two photos so that they are as sharp as possible. What will you need to do a photo montage?
Photomontage tools
With the growth of the c-commerce market, a great deal of attention is being paid to the appropriate presentation of goods. High-quality product photos help with this. To take them, you need a good camera, location and lighting. Of course, such shoots can be done in a professional studio. It is often necessary to combine two photos into one. This is helped by photomontage, which can be done with the right tools. The most popular photo editing software is, of course, Photoshop. In reality, there are many more possibilities.
Selection of images for photomontage
Photomanipulation is not about lying to customers and presenting goods in a better version. During a photo shoot, it may be that a particular photo is only sharp in one part and another in another. In such a situation, the photographs should be combined so that it is clear and buyers have a chance to see the product in all its glory. The first step to making a good photomanipulation is to choose the right photos. This is important because even an experienced graphic designer will not be able to mask certain flaws, which result, for example, from bad lighting in one photograph. For photomontage, it is therefore necessary to use sharp publicity photos.
Photo background
The background also plays a major role. In the case of images for online shops, such as clothing photography, it is best to choose a neutral background that does not interfere with the separation of the individual elements. This is why so-called packshots are most often taken against a white or black background. They can be done in a professional studio with very good lighting. And this brings up a very important point. Photos on Amazon or photos on Allegro must not be too dark. Light can bring out colours, textures and even shapes in a 3D way. Photos that are too dark will not present the product in such a way that a potential buyer will decide to buy.
Appropriate colour combination and contrast
When selecting photos of shoes, watches or food for photomontage, attention should be paid to the colour saturation and contrast of the individual photographs. They need to be as close as possible, so that they form a cohesive whole. In this way, you can create a photograph that looks very natural. Remember that a bad photo manipulation is one that can be recognised at first glance. It is also a warning not to buy products from a particular shop. It is therefore in the interest of businesses to invest in good quality advertising photography.
Creating a photomontage itself is not very difficult. The above prompts help to create a product catalogue that perfectly reflects the nature of the products being created. This way, buyers will know exactly what products they are buying and will be happy to return to the retailer in question when needed.
