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Architectural and interior photography - can good images help sell/rent a property?

The property market is very extensive and demanding. Interest in renting or buying flats, commercial premises and other types of commercial and non-commercial space remains high. In order to stand out among other offers, it is therefore necessary to make the message attractive. Architectural photography is very important here.


The enduring power of image



The preparation of offers for the sale or rental of real estate is governed by similar laws to the distribution of other types of products. Capturing the attention of a potential customer is the first step to success, and you can do this if you prepare an attractive message. Good quality, clear, professional photographs of the interiors will certainly make your offer stand out from the competition. A carefully prepared description with accompanying photographic documentation inspires confidence. Of course, the photos must reflect the actual state of the property, and if they are only a visualisation of how a particular flat or property could be arranged, this should be clearly stated in the offer. This will avoid misunderstandings and misunderstandings and is important for building credibility with contractors.


Interior photos - what should they be like?


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Architectural photographs should both show the actual appearance of a property and bring out the best in it. This can be achieved if you know what to photograph and how to photograph it. Haphazard, badly cropped photos can do more harm than good, so it is best to use the services of professionals. When it comes to photographing a property, a lot of detail really does matter. Depending on what result you want to achieve, you can photograph a particular interior either during the day or in the evening, after dark. You need to remember to light the interior properly, but also to capture straight lines and angles to avoid the so-called "banging walls effect". If the interior of the property leaves a lot to be desired and is not very attractive, the photographer can and even should suggest making some changes. The optimal positioning of equipment and furniture is very important from a compositional point of view. An interior that gives the impression of having been arranged haphazardly, without forethought and using random, completely incongruous objects will certainly not be of much interest.


The potential of architectural photography


The demand for good quality interior photographs is very high on the market. They are used not only by people wishing to sell or rent a property, but also by the owners of hotels, restaurants and many different retail or service outlets who want to encourage potential customers to visit. Professional photographers know what to do to "squeeze" the best and most attractive out of every interior. Good photos of this kind will catch the eye of potential buyers as well as visitors.


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Michał
Współzałożyciel. Specjalista ds. Marketingu i Reklamy
Ekonomista ze specjalizacją marketingu w biznesie oraz w handlu międzynarodowym. Współzałożyciel spółki Snapshot Studio. Na co dzień odpowiada za promocję i budowanie wizerunku firmy. W biznesie i w życiu kieruje się filozofią Kaizen. 

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