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What are the packshot prices in 2025? Check out the 2025 packshot price list!
The e-commerce market in Poland is constantly growing, and professional product photos have become one of the most important elements of effective online sales. Anyone who has ever run an online store knows how crucial the first impression is—an attractive and visually accurate presentation of the offer can determine a purchase. In this context, so-called packshots are essential—high-quality product photos, usually taken against a uniform background, often white, to best showcase the item’s features. In this article, we will look at potential packshot prices in 2025 and what to consider when choosing a photographer or studio specializing in such services.
Price Trends and Forecasts for 2025
The product photography market in Poland is highly diverse, which affects packshot prices. According to estimates from last year, based on an analysis of offers from photography studios across the country, the price for individual product photos starts at around 7–12 Euros gross for simple objects and large wholesale orders. In 2025, considering inflation, higher labor costs, and the growing demand for e-commerce services, a moderate increase in these prices is likely. Marketing and photography industry analysts predict that packshot prices will range from 10 to 15 Euros for simple product photos. The final pricing will depend not only on the scale of the order and the complexity of editing but also on the quality of the equipment and the photographer’s experience.
Factors Shaping Packshot Prices
The most important factors include:
- Number of Shots and Product Variety. Most photographers and studios price projects using a "the more, the cheaper per piece" model. Ordering several hundred photos of a single product type can be more cost-effective than ordering a dozen shots of a few different products.
- Type and Size of the Product. Packshot prices depend on how challenging the object is to photograph. Large, shiny items (e.g., jewelry) or those requiring special lighting and setup will always be more expensive. Specific products—glassware, bottles with liquids, or highly reflective materials—demand specialized technical support.
- Retouching and Post-Production. After shooting, additional editing in graphic software is often necessary. Depending on the amount of editing needed (removing shadows, color correction, retouching imperfections), packshot prices can increase significantly.
- Turnaround Time. When a project needs to be completed urgently (e.g., within 24–48 hours), the unit price for product photos may be 20–30% higher than under standard delivery terms.
- Photographer or Studio Experience and Reputation. Specialists with extensive portfolios and those who have invested in modern photographic and studio equipment often charge higher rates. However, the quality of their services is often incomparable, making it well worth the extra cost.
Sample Information Source - Snapshot Studio
To better illustrate how packshot prices may develop in 2025, it is worth referencing data available on the website snapshot.studio/pricelist-packshot:
| Type of object | Standard | Premium |
| Simple | 11.99 Euro | 14.99 Euro |
| Glossy | 14.99 Euro | 19.99 Euro |
| Leather | 11.99 Euro | 16.99 Euro |
| Textiles | 11.99 Euro | 14.99 Euro |
| Wood | 11.99 Euro | 16.99 Euro |
As we can see, packshot prices vary depending on the level of photo editing and the type of material from which the photographed object is made.
Conclusions and Recommendations
- Compare Offers: Before deciding to work with a specific photography studio, review proposals from several companies. Compare not only prices but also their portfolios and customer reviews.
- Focus on Quality: Packshot prices should not be the only selection criterion. High-quality photography, attention to detail, and proper retouching can directly impact your sales results.
- Negotiate: If you plan a large order (e.g., several hundred products), it’s worth asking for a personalized quote and discounts.
- Plan Ahead: Don’t leave product photography to the last minute. Studios specializing in packshots often have tight schedules, especially during the holiday season.
- Invest in Your Brand: Packshots are not just ordinary photos but also a tool for building brand image and customer trust. A well-executed packshot will highlight the product’s advantages while making your offer appear more professional and credible.
In 2025, we can expect an increase in rates for product photography. Considering the growing competition in the e-commerce sector and rising consumer expectations, it’s important to remember that packshot prices are just one of the factors influencing the choice of a service provider. The quality of product photos is equally important.
An investment in professional photography pays off in the form of:
- Increased customer trust,
- Better conversions in the online store,
- Building a consistent brand image.
So, if you plan to start or expand your online sales, make sure to allocate funds for high-quality packshots in your budget. This way, in 2025, you’ll not only keep up with the competition but also stand out positively in the e-commerce market.
